Welcome! And an intro to the Sustainable Development Goals

Hello, and welcome to our new ecoBiz blog, where different members of the ecoBiz team will be sharing stories of interest to themselves, business in Queensland, and sustainability, both locally and globally.

My name is Marion, and I’ve been with ecoBiz for over 2 years and absolutely love it. I’m the Program Coordinator – Engagement, which means most of the calls and emails you receive about getting started with the program, booking your coaching session, and follow up support are from me. :)

I’m also a small business owner, have two kids (3 and 5) and live on Brisbane’s northside. I studied Environmental Management at UQ, and then did postgrad studies in Public Health as I was particularly drawn to social sustainability, social justice and human rights. Which is a nice segue into my topic for this post: the Sustainable Development Goals (SDGs).

The SDG’s are a set of 17 goals set by the United Nations which basically form the world’s sustainability roadmap, and address poverty, health, human rights and the environment. It can be difficult to see how these global goals set by the UN can impact on businesses in Queensland, but it can also be motivating to realise that everyone is part of a bigger movement, and that your contribution is important. The goals also recognise that moving to a more sustainable model will support businesses of all sizes.

The World Business Council for Sustainable Development (WBCSD) state:

“The Sustainable Development Goals (SDGs) have the potential to unleash innovation, economic growth, and development at an unprecedented scale. They also represent a significant market opportunity for business, estimated to be worth at least US$12 trillion per year by 2030.”


The formal SDG’s have now been ‘hacked’ into the Good Life Goals, a fun, accessible way to communicate the goals, and ways you can work toward them. They even have emojis!

The Good Life Goals are a great tool to engage with your customers. You can link them to show how your business is working towards a better world or align to your customers values. They are also a simple way to engage and motivate your staff, whether it be on the environmentally sustainable actions you are taking through ecoBiz, or ensuring an ethical supply chain, or supporting your local community in some way.  From a marketing perspective, they are a great way to start a conversation with your customers, supply chain, and business community about what actions you can take within your business.

Check out the Good Life Goals here, and we’d love to hear your thoughts!